Bronco + Klaviyo: The Audiences You've Built, Now on TV

Your Klaviyo account holds some of the most valuable data your brand owns. Customers. Subscribers. VIPs. Cart abandoners. Lapsed buyers you’d love to win back. You’ve spent years building those segments — and until now, they could only work in one place: your email and SMS.

Starting today, they can decide who sees your TV ads too. Our Klaviyo integration is live for every Bronco advertiser.

How It Works

Connect your Klaviyo account, pick the lists and segments you want to use, and Bronco matches those profiles to real streaming households. From there, every synced segment shows up right inside the campaign editor — search for it, click Add, done.

No CSV exports. No handing a list to a rep and hoping it gets loaded correctly. The segments you already maintain in Klaviyo become TV targeting audiences, with the same names you gave them.

Exclusion Is Where the Money Is

Everyone talks about targeting. The less glamorous move — and often the more profitable one — is deciding who not to pay for.

Someone bought from you last week? They don’t need to see your prospecting ad tonight. An active subscriber already getting your winback flow? Same. With Klaviyo segments available as exclusions, you can suppress recent purchasers and current customers so your TV budget only goes toward the households you actually want to move.

Include your best segments. Exclude the ones you’d be wasting money on. Both take one search box.

No Stale Lists

A synced list that quietly goes stale is worse than no list at all — you keep making decisions on numbers that stopped being true weeks ago.

So Bronco keeps your audiences honest. Syncs run automatically: as people enter and leave your segments in Klaviyo, your TV audiences update with them. And every audience shows you two things side by side — how many users actually matched to targetable households, and when it last synced. A count without a timestamp isn’t a number you can trust, so we never show you one.

Getting Started

You’ll find Klaviyo under Settings → Integrations in your Bronco account. Connecting takes a few minutes with a Klaviyo private API key — no developers, no data team. Pick your lists and segments, let the first sync run, and they’re ready to use in any campaign strategy.

If you want a hand deciding which segments earn a spot on the biggest screen in the house — that’s literally what we’re here for. Reach out, or see the full picture on our integrations page.