Part tech stack, Part secret weapon.

Bronco’s platform is engineered for performance, transparency, and control — giving marketers everything they need to run Connected TV with confidence.

Bronco delivers better business outcomes

Targeting

  • First-party audience onboarding
  • Household-level targeting
  • Lookalike expansion
  • Behavioral + interest modeling
  • Geo + market-level delivery
Reach the right households, not just more households. With streaming now in nearly every home, precision beats spray-and-pray.

Optimization

  • Smart pacing
  • Bid-level adjustments
  • Frequency intelligence
  • Distribution balancing across publishers
  • Continuous performance scoring
Always learning, always adapting. Continuous optimization can reclaim double-digit percentages of wasted spend compared to “set it and forget it” campaigns.

Transparency

  • Direct-to-publisher access
  • App-level reporting
  • IVT reduction
  • Premium-only pathways
  • Real-time inventory auditing
In many CTV buys, a meaningful share of impressions never reaches a real viewer. Tight supply paths and IVT controls are the difference between performance and waste.

Measurement

  • Pixel-based attribution
  • Full-funnel event tracking
  • MMM compatibility
  • Incrementality testing
  • Log-level exports
When you normalize CTV data into one framework, you eliminate the 30–40% swings that undermine decision-making.

See the platform in action.

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